Wish Farms and Clarifresh Transform Berry Quality Control with AI, Cutting Inspection Time and Rejections

PLANT CITY, Fla. – Wish Farms, a leading grower and marketer of fresh berries, and Clarifresh, a leading provider of AI-powered quality management solutions for the fresh produce industry, today announced significant results from their partnership to digitize and automate quality management across Wish Farms’ operations.

By deploying Clarifresh’s AI-powered quality management platform, Wish Farms is standardizing quality processes and giving its teams a faster, more consistent, and data-driven approach to evaluating fresh produce. The partnership includes automated defect detection for strawberries, which has helped Wish Farms reduce quality inspection time by 70% and produce rejections by up to 50%.

For a highly perishable product like strawberries, speed and consistency in quality decisions can have a significant impact on profitability, product utilization and customer satisfaction. Traditional inspections rely heavily on manual processes and individual judgment, making it difficult to maintain consistent quality standards across teams, locations and high-volume operations.

With Clarifresh, Wish Farms has digitized this workflow and introduced AI-powered defect detection directly into its quality processes. Quality teams can now conduct inspections faster, apply more consistent standards and use real-time quality data to make better-informed decisions throughout the operation.

“Quality is the heartbeat of Wish Farms, and ensuring our berries meet the highest standards is a complex, fast-paced challenge,” said James Peterson, CEO of Wish Farms. “Implementing Clarifresh has transformed our quality control process. Just as importantly, we’ve found a true, trusted partner in Clarifresh. They don’t just hand you a software tool; their team works alongside us on the ground to continuously improve our operations.”

“We’re incredibly proud of what Wish Farms has achieved and, even more importantly, of the partnership we’ve built together,” said Elad Mardix, CEO and Co-founder of Clarifresh. “Automating defect detection for a crop as delicate as strawberries requires both highly accurate technology and a deep understanding of real-world fresh produce operations. But automation is only part of the story. Our broader goal is to help companies like Wish Farms standardize quality management across their operations and turn quality data into better, faster business decisions. The results at Wish Farms demonstrate what is possible when innovative technology is combined with a close, trusted partnership.”

The collaboration between Wish Farms and Clarifresh reflects a broader shift in the fresh produce industry toward digitized, AI-powered quality management. By replacing subjective, manual processes with standardized quality data and automated inspection capabilities, produce companies can improve productivity, reduce unnecessary rejections and make more consistent decisions across their supply chains.

Watch the partnership in action: A new video case study goes behind the scenes at Wish Farms to show how its teams are using Clarifresh, including automated strawberry defect detection, as part of their day-to-day quality operations.