The Southeast Produce Council (SEPC) Announces Southern Exposure 2026 Educational Session Speakers
January 12, 2026 | 4 min to read
Millen, GA — The Southeast Produce Council (SEPC) is proud to announce the dynamic educational session lineup of speakers for its upcoming annual conference, Southern Exposure: From Fields to Families, taking place February 26–March 1, 2026, at the Orlando World Center Marriott in Orlando, Florida.
Southern Exposure 2026 will spotlight the platform of SEPC Board Chair Sloan Lott, whose theme — “From Fields to Families: Nourishing Our Nation” — underscores the essential connection between agriculture, retail, and the families who depend on fresh produce every day. The conference will unite influential leaders whose expertise, vision, and authenticity continue to shape the future of the produce industry.
The educational programming will feature two highly anticipated sessions designed to inform, inspire, and challenge attendees.
Educational Session I: The State of Agriculture
This session will explore today’s most pressing agricultural challenges and opportunities, offering insights from leaders deeply rooted in production and supply chain innovation.
Moderator: Robby Cruz | Vice President of Produce & Floral | Target
Panelists:
Steve Church | Chairman | Church Brothers Farms
Sarah Frey | Founder & CEO | Frey Farms
Ashley Rawl | VP of Sales, Marketing & Product Development | WP Rawl
Educational Session II: The Power of Produce 2026
Focusing on data, consumer trends, and the evolving role of produce at retail, this exclusive session will examine how fresh foods continue to drive growth and connection across the industry.
Moderator: Rick Stein | VP of Fresh Foods | FMI
Insights Guru: Anne-Marie Roerink | President | 210 Analytics, LLC
Panelists:
Shanan Cox | Senior Director of Produce | Sam’s Club
Andy Hamilton | CEO | Markon Cooperative
Chris Keetch | Director, Produce & Floral | The GIANT Company
“We are proud to present an exceptional group of grower leaders for our opening educational session, The State of Agriculture, where attendees will gain timely insights into the challenges and opportunities shaping our industry today,” said Sloan Lott, SEPC Chairman of the Board and Director of Sales at Bland Farms. “These growers represent decades of experience and a deep commitment to feeding families across our nation, and we are equally excited to have Robby Cruz guiding the conversation by asking the critical questions that matter most to our industry.”
Lott also highlighted the continued importance of SEPC’s signature data-driven programming. “Our second educational session, The Power of Produce, remains a cornerstone of the Southern Exposure experience,” he said. “Anne-Marie Roerink will once again deliver invaluable consumer and marketplace insights, while Rick Stein will moderate a distinguished panel of retail and foodservice leaders sharing real-world perspectives from across the produce landscape.”
“These sessions are designed to deliver meaningful takeaways and forward-looking insights,” Lott added. “Attendees will leave better informed and better prepared to help shape the future direction of our industry.”
Southern Exposure 2026 will bring together growers, retailers, distributors, and service providers for impactful education, meaningful networking, and an unforgettable celebration of the produce community.
For more information, visit the Southeast Produce Council’s official channels.
About Southeast Produce Council
The Southeast Produce Council (SEPC) sprouted in 1999 when a shared vision for cultivating a nonprofit Southeastern-based produce organization was planted. From the first formal meeting of the SEPC where 100 agriculture, retail, and foodservice professionals gathered, we’ve flourished into a vibrant and innovative organization of over 5,000 industry professionals who reap the benefits of harvesting quality experiences guaranteed to increase the value of their membership. As with farmland, a well-cultivated industry can last for generations, and today, we continue to grow at a steady pace thanks to a broad range of backgrounds and expertise from people like you, creating a more bountiful tomorrow.
Learn the benefits of SEPC membership at www.seproducecouncil.com.