A new Pennsylvania company is reducing food waste by delivering “misfit” — misshapen, small or overabundant — fruits and vegetables directly to customers’ doorsteps at a discount from grocery store prices.
A new Pennsylvania company is reducing food waste by delivering “misfit” — misshapen, small or overabundant — fruits and vegetables directly to customers’ doorsteps at a discount from grocery store prices.
Misfits Market started in Philadelphia and shipped its first boxes of produce in August. By mid-September, Pittsburgh-area customers began receiving shipments.
Abhi Ramesh, founder and CEO, hatched the idea after an apple-picking trip with friends. He watched farm workers picking up apples that had already fallen from the trees and depositing them in large bins. He noticed that the apples looked perfectly edible, save for possible small bruises where the apples hit the ground. When he asked what would happen to those apples, he was told that some would be used for cider and some fed to pigs. Some could probably be sold, but many might go to waste, he was told.
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