New Logo; Same Heart: I Love Produce Unveils its New Brand at IFPA Global Produce and Floral Show

WEST GROVE, Pa. — I Love Produce is bringing a Wonderland of flavor at the International Fresh Produce Association (IFPA) Global Floral and Produce Show, October 14-16 in Orlando, Florida. Rich, savory garlic. Zesty ginger. Sweet shallots. If you’re not grinning like a cheshire cat, you need to taste the samples. Global Show attendees are officially invited to see the new I Love Produce brand—and taste the products behind it—in booth 1813.

At the heart of booth 1813 is a newly updated I Love Produce brand. The leading supplier of fresh garlic, ginger and shallots debuted its new logo and website today. There’s a new logo, but the heart of I Love Produce will continue to be familiar to customers and fans, from its top-tier garlic and produce to its high quality, competitive pricing and timely delivery.

Ignore the rabbit. Follow your nose to booth 1813: I Love Produce is all about enticing flavors. Small. Sweet. A little sly. Garlic, ginger and shallots bring a lasting smile to anyone’s face. In that spirit, I Love Produce developed a lounge that incorporates the curious, off-kilter fun of Alice’s Adventures in Wonderland. Attendees can talk business in the booth, then pass through the looking glass to the lounge. There, they’ll find a wonderland of fresh flavor.

Highlights include:

• Ginger Smoothie
• Garlic Popcorn (11:00 AM – 3:00 PM Thursday and Friday)
• Black Garlic Dark Chocolate Bark
• Black Garlic Cupcake
• Sun-Dried Tomato Pasta Salad (1:00-2:00 PM Thursday and Friday)
• A Wonderland-themed photo booth
• Stickers, snacks and other fun, interactive surprises.

A visit to the company’s kingdom of hearts isn’t complete without meeting its loyal subjects. I Love Produce staff will be available to feed attendees’ heads with products, promotions and partnerships.

I Love Produce Black Garlic Purée makes its dark and delicious debut.
In the Fresh Ideas Showcase, the company spotlights I Love Produce Black Garlic Purée. Aged and fermented until the cloves turn a beautiful black, its craveable flavor is worth waiting for, but I Love Produce, peeled, pureed and packed it for on-demand umami, right from the jar. Savory, sweet and tangy, with a caramelized, molasses-like richness, it’s perfect for dressings, sauces, spreads, ramen and broths, or anything a Mad Hatter (or creative chef) can dream up.

“I Love Produce wanted a booth that could showcase our new brand and highlight the curious power of our products,” said Samantha Snyder, the director of marketing, sustainability and innovation for I Love Produce. “Our produce can change the reality of a recipe, bringing a deeper, bolder and more wonderful flavor. We’re excited to share the I Love Produce brand and experience what’s special about it at IFPA Global Floral and Produce Show.”

“With recent acquisitions and company growth, it’s a new chapter at I Love Produce,” said Eric Frasse, President of I Love Produce. “As the first public stop for our updated brand, we’re excited for our industry partners to experience I Love Produce and our helpful team. The moral at the end of the story, of course, is to add more garlic, shallots and ginger!”

Don’t miss the I Love Produce display in booth 1813 at the IFPA Global Show, October 14-16 in Orlando, Florida. Visit to take a look at the new I Love Produce brand and website right now.

About I Love Produce

I Love Produce is evolving into an international leader in fresh and value-added branded specialty produce, with a growing focus on the end consumer. At its heart, I Love Produce is a company rooted in partnerships with sustainable suppliers who provide the freshest garlic, ginger and shallot; with customers who count on timely delivery and competitive pricing; and with over 120 coworkers whose expertise and commitment power ongoing operational excellence and rapid growth. Sustainability is a core part of how we grow, guiding how we operate, innovate, and deliver value to our customers and partners