IPR Fresh Appoints Mark Munger as First VP Marketing & Business Development
January 7, 2026 | 2 min to read
Nogales, Ariz. – IPR Fresh is pleased to announce a notable step forward in its marketing and business development strategy with the addition of industry veteran Mark Munger as the company’s first Vice President of Marketing & Business Development. This strategic hire bolsters IPR Fresh’s commitment to accelerating growth, expanding retail and wholesale partnerships, and elevating its presence across the fresh produce industry.
Munger brings nearly 40 years of experience in the fresh produce sector, making him a valuable addition to the IPR Fresh leadership team. Most recently, he served as Senior Director of Marketing at Ocean Mist Farms, where he played a key role in executing a significant brand refresh and launching an innovative new product line. His extensive career also includes senior roles at industry-leading organizations, including 4Earth Farms, Andrew Williamson Fresh Produce, Driscoll’s, and the Produce Marketing Association.
“Mark will play a pivotal role in advancing IPR Fresh’s growth and leading our industry-focused marketing initiatives,” said Jose Luis Obregon, President of IPR Fresh. “We are pleased to welcome a leader of Mark’s caliber and experience to our team.”
Munger’s appointment comes at an important time for IPR Fresh as the company sharpens its focus on strategic initiatives, deeper customer engagement, and expanded visibility within a highly competitive fresh produce landscape. With Munger’s experience and vision, IPR Fresh is poised for an exciting new chapter of growth, innovation, and expanded industry presence.
About IPR Fresh
Founded in 2003 and shipping out of Nogales, Arizona, IPR Fresh is a leading distributor of organic and conventional colored bell peppers, English cucumbers, and a wide range of additional hothouse and field-grown vegetables. Guided by a commitment to quality, food safety, and responsibly sourced produce, IPR Fresh has built a reputation as a trusted, dependable partner across the fresh produce industry.