How Micro-Influencers are Changing Produce Shopping

In today’s marketing world, the biggest voices are not always the loudest or the most followed. We’ve seen the rise of micro-influencers across social media platforms and how they are reshaping the way that shoppers discover and buy food, including fresh produce! 

They are relatable, trusted and usually local! Whether it’s a TikTok mom showing her weekly produce haul or a wellness coach highlighting how to prepare and enjoy certain foods and fruits, these micro-influencers are bringing fresh fruits and veggies into everyday conversations!

The question is – how do we as fresh produce markets harness this power?!

We’ve rounded up a few things to consider when working with micro-influencers to build effective, seasonal campaigns that move products.

To read more, please visit DMA Solutions.