California Avocado Harvest On Trak for 330 Million Pound Crop
July 15, 2026 | 2 min to read
FULLERTON, Calif. – The California Avocado Commission’s mid-season forecast confirms that the projected harvest remains on track with its original estimate of 330 million pounds of avocados.
California’s harvest volume increased significantly in May and June to meet strong consumer demand, supported by the Commission’s expanded focus on customized merchandising programs for retailers featuring fresh, in-season California avocados.
“We have had very positive responses from retailers about this year’s demand-building marketing programs and a renewed emphasis on customized programs for retailers,” said Ken Melban, CAC president. “We’re seeing impressive results in distribution and seasonal commitments.”
CAC’s retail support programs this season include customized display bins and signage featuring California avocado growers, in-store and online digital advertising, connected TV/streaming video, digital coupons, sales contests, ad flyers, demonstrations and social media outreach. Customer-specific programs also include social media series, e-newsletter integrations and activations with local influencers.
California avocado consumer advertising continues throughout the summer in targeted markets. In addition to connected TV/streaming video, digital and out-of-home advertising supports CAC’s Voice of the Grower campaign, an authentic evolution of the Commission’s marketing efforts that showcases growers sharing the story of their avocados in their own words.
Performance of targeted advertising through an online grocery delivery service continues to exceed the Commission’s expectations.
“This year’s crop of fresh, responsibly farmed California avocados is showing good sizing with outstanding quality,” said Melban. “With about 100 million pounds still to be harvested, now is an excellent time for retailers to promote this locally grown fruit and support domestic agricultural production.”
About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados through advertising, promotion and public relations while engaging in related industry activities.
Ethically sourced California avocados are sustainably farmed and locally grown for exceptional quality and freshness by approximately 3,000 growers throughout the Golden State. The California Avocado Commission serves as the official information source for the California avocado industry.