Verde Farms Strengthens Executive Leadership Team Following Record Growth and National Expansion

Five leadership members promoted to support continued growth for the nation’s No. 1 organic beef brand

Burlington, MA — Verde Farms, a pioneer in the better-for-you beef industry and the No. 1 organic beef brand available nationwide, announced leadership promotions as the company advances into its next phase of national expansion. The promotions follow expanded distribution with retailers including Publix and additional Albertsons divisions, double-digit production efficiency gains and the completion of a successful Series B financing round.

“We’ve built a leadership team designed for this stage of growth,” said Brad Johnson, CEO of Verde Farms. “Their strategic direction has elevated every part of our business, from sales and operations to finance, supply and culture, creating a stronger and more scalable organization. As retailers respond to growing consumer demand for certified organic beef, we are confident in our ability to build on our momentum and further solidify our leadership in the category.”

The company announced the following promotions:

• Pablo Garbarino, Founder and Board member, named Chief Supply Officer – An original founder of Verde Farms, Garbarino has added the title of Chief Supply Officer in recognition of his leadership of the company’s global supply network and his continued successful navigation of a volatile beef market.
• Rod Masters, formerly Vice President of Sales, promoted to Chief Sales Officer – Since joining Verde in late 2023, Masters has established the sales processes and systems driving consistent growth. Under his leadership, the company secured major new customers including Publix, expanded into additional Albertsons divisions and increased penetration across existing retail partners.
• Troy Hoover, formerly Vice President of Operations, promoted to Chief Operations Officer – Hoover assumed leadership of operations in early 2024 and has driven significant gains in production performance with a keen focus on food safety and customer service. He has built a high-performing operations organization grounded in continuous improvement and excellence.
• Andy Schutt, formerly Vice President of Finance, promoted to Chief Financial Officer – Since joining in July 2023, Schutt has strengthened financial reporting and internal controls while assembling a seasoned finance team to support the company’s growth. He also led the company through a successful Series B financing round and the financing of its recent capital installation.
• Darwin Miralda, formerly Human Resources Business Partner, promoted to Senior Human Resources Business Partner – Since joining in May 2024, Miralda has elevated the HR function while reinforcing a culture grounded in Verde’s core values. He has also enhanced employee advocacy and talent development companywide.

In 2026, Verde will continue to elevate the mission that started 20 years ago: bringing shoppers and consumers the best tasting, purest, cleanest beef possible. Verde will continue to elevate its proprietary power stack of attributes and deliver organic, 100% grass-fed beef raised through regenerative practices and uncompromising animal-welfare standards to more consumers and shoppers every day. Verde stands as the brand that rejects shortcuts and half measures, delivering beef that is truly better for all of us, today and tomorrow.

For more information on Verde Farms, please visit verdefarms.com or follow them on Instagram, Facebook or LinkedIn. 

For more than two decades, Verde Farms has been on a mission to bring consumers responsibly raised beef that is always organic and always delicious, challenging the broken food system created by the corporate beef industry. Verde sets the standard for pure, high-quality beef—raised the right way, the way it used to be and always should have been. Verde is the only beef brand that consistently delivers on every major attribute today’s conscious consumers demand from their beef: organic, 100% grass-fed and finished, humanely raised, verified regenerative, free from antibiotics and added hormones, non-GMO and pasture-raised. Verde partners with a global network of family farmers who share its commitment to exceptional quality, animal welfare and sustainable practices. The brand’s leadership and innovation have been recognized through key industry honors, including the Redzone Productivity Team of the Year Award 2025 and Mindful Award 2025 achievement, reinforcing Verde’s standing as a trusted, values-driven leader in better-for-you beef. For more information, please visit verdefarms.com.