DAVIS, Calif. — As consumers look for affordable meal solutions, Superior
Farms has tapped into the popularity of Mediterranean cuisine and developed
“Mediterranean Grill” – a line of grilling products with lamb to retail for
under $10. Research helped guide the development of this product line, which is
seasoned with a blend of citrus, garlic, olive oil and spices that takes the
guesswork out of grilling lamb.
“With ‘Mediterranean Grill’ items, consumers don’t need to learn any new
recipes, buy any extra ingredients and can have a fantastic, affordable meal,”
said Gary Pfeiffer, EVP of Sales and Marketing for Superior Farms. “One of
people’s barriers to purchasing lamb is being unsure of how to cook it as well
as price. We have eliminated both of those barriers.”
New items include:
- Mediterranean burger patties a savory blend of seasoned ground lamb and
beef - Seasoned lamb and beef kabobs
- Seasoned lamb leg steaks
- Seasoned grill-ready leg roast
The items are all being vacuum sealed for freshness, and packaged in
eye-catching sleeves that are 100% recyclable.
To help kick off the new products as well as celebrate the season, Superior
Farms is offering a nationwide sweepstakes for a Mediterranean cruise for two.
The “Go Mediterranean, Grill Lamb” sweepstakes will include 500,000 on-pack game
pieces across the country, specialized point-of-sale materials in major
retailers and market areas, and an on-line game guaranteed to generate
excitement for lamb. Starting May 1, the game will be on
www.grilllamb.com.
“We feel that the flavors of the Mediterranean are a natural fit for what we are
trying to do, which is to give people a fool-proof, delicious lamb experience,”
said Pfeiffer. “The cruise is just icing on the cake. Once people try our
product, we’re sure they will make it a part of their regular grilling routine
and look for new ways to cook lamb all year long.”
Superior Farms lamb is American grown. As a processor, it works closely with
ranchers around the country to ensure livestock is healthy and raised humanely.
Superior Farms also promotes sustainable agriculture with advances in water
filtration, soil conservation, recycling, technical virtualization, energy
audits/machinery updates, transportation and packaging reduction. A full
sustainability report is available at
www.superiorfarms.com/sustainability.
More information on “Mediterranean Grill” and the “Go Mediterranean, Grill Lamb”
is available at 530-297-3544 or at
www.superiorfarms.com.
Superior Farms is an employee owned company with its corporate office located in
Davis, California. Since 1963, Superior Farms has provided the freshest and most
wholesome lamb and veal products available. With four manufacturing and
distribution centers located across the country, Superior Farms is the leading
US supplier of American lamb, imported lamb, veal and specialty products.
Superior Farms is committed to offering cutting edge packaging and product
solutions to their retail and foodservice customers.
CONTACT: Marliese Traver, +1-212-982-8300,
mtraver@baltzco.com
Source:
Superior Farms
