Retailer expands partnership with leading better-for-you beef brand following multi-year rollout

Pedericktown, NJ — Verde Farms announces that its popular strip steak is now available in all 258 Harris Teeter locations across the South Atlantic region. Verde is the only beef brand that consistently delivers on every major attribute today’s conscious consumers demand: organic, 100% grass-fed and finished, humanely raised on verified regenerative farms, free from antibiotics and added hormones, non-GMO, and always free-range and pasture-raised.

This milestone marks the latest phase in the companies’ growing partnership. In 2023, Harris Teeter first introduced Verde’s organic ground beef chainwide, followed by the addition of two of its steaks (ribeye and filet) in all stores in summer 2024. Strong consumer demand has now led to the chainwide rollout of the strip steak, giving all Harris Teeter shoppers access to Verde’s premium better-for-you beef.

“At Verde, we take pride in nurturing strong, long-term partnerships with retailers, and our steady, strategic growth with Harris Teeter is a perfect example,” said Brad Johnson, CEO of Verde Farms. “It’s about more than expanding our footprint; it’s about truly understanding what our consumers want and delivering it at the right time. The chainwide launch of our strip steak comes at the perfect moment for end-of-summer grilling and hearty fall recipes, from backyard barbecues to cast-iron searing at home.”

The rollout begins this month. To find the closest retailer with Verde products, click here

For more information on Verde Farms, please visit verdefarms.com or follow them on InstagramFacebook or LinkedIn

About Verde Farms
For two decades, Verde Farms has been on a mission to bring consumers responsibly raised beef that is always organic and always delicious, recognizing the broken food system created by the corporate beef industry. That’s why Verde is challenging the status quo by providing the purest form of beef—raised the right way, the way it used to be, and always should have been. Verde is the only beef brand that always delivers on every major attribute today’s conscious consumers demand: organic, 100% grass-fed and finished, humanely raised on verified regenerative farms, free from antibiotics and added hormones, non-GMO, and always free-range and pasture-raised. Verde partners with a global network of family farmers who share the company’s passion for high-quality, exceptional-tasting beef raised with respect for animal welfare, free from feedlots and growth hormones. For more information, please visit verdefarms.com.