Fresh Perspectives: Gen Z’s Approach to Meat, Seafood and Produce Shopping

Allison Febrey, Manager, Research & Insights, FMI Meat & Poultry, Produce, Seafood April 18, 2024

I often wish I had a crystal ball to predict the future of grocery shopping. With food fads changing at a lightning pace, just staying on top of trends feels like falling behind. While I haven’t found a reliable crystal ball yet, I can seek to better understand the people who are the future — Gen Z. To start my investigation of how Gen Z grocery shops, I walked around the perimeter of the grocery store with latest report releases of The Power of Meat, The Power of Seafood and The Power of Produce.

Meal Inspiration

Even youth cannot escape the eternal question of “what’s for dinner.” When it comes to meal inspiration, sources vary widely by generation. According to the Power of Produce, the most typical source of meal inspiration is routine meals (44%), but only 36% of Gen Z cite this as their primary influence. Instead, Gen Z turns to social media, especially TikTok.

48% of Gen Z draws meal inspiration from TikTok, compared to only 12% of Gen X.

To read the rest of the story, please go to: FMI

Related Articles

Retail & FoodService

New FMI Food Retail Survey Reveals E-Commerce Sales Growth Tempered by Pandemic-related Expenses and Ongoing Labor, Supply Chain Challenges

FMI Retail & FoodService September 16, 2021

Eighteen months into the COVID-19 global pandemic, FMI, The Food Industry Association today released its annual comprehensive research report, The Food Retailing Industry Speaks 2021, which found that 95% of food retailers with e-commerce options saw an increase in online sales in 2020 as the result of pandemic-related changes in consumer shopping behaviors. …

Retail & FoodService

New FMI Report Reveals Consumer Playbook for Foodservice at Retail

FMI Retail & FoodService November 10, 2022

FMI – The Food Industry Association released its Power of Foodservice at Retail 2022 report, evealing key insights into consumer demand for foodservice at retail. This report comes at a critical time when a quarter of shoppers (25%) are purchasing more grocery foodservice items than a year ago, surpassing dollar and unit sales volume from last year and 2019. The analysis suggests that food retailers can compete for consumers’ food dollars by maximizing value, nutrition and convenience, while clearly communicating these benefits to consumers. …

Bakery

8 Leading Organizations Form Collaboration To Tackle Food Industry’s FSMA Rule 204 Challenges

The Food Industry Association (FMI) Bakery, Dairy, Deli, Meat & Poultry, Produce, Retail & FoodService, Seafood September 16, 2024

Recognizing the imperative for a collective response, the Collaboration is founded on core principles, including operational effectiveness through collaboration, traceability for enhanced food safety, standardized data collection, and widespread training and education initiatives. The Collaboration prioritizes the enhancement of awareness and understanding of emerging traceability technologies to help ensure the safety and integrity of the food supply chain. Through united efforts, the Collaboration promotes acceleration of industry-wide compliance with FSMA Rule 204.  …