Farmland’s PREMIUM FARMS Great for Health-Conscious Consumers

KANSAS CITY, Mo. Farmland’s PREMIUM FARMS line of All Natural Fresh Pork has
expanded to include seven exciting new items.

PREMIUM FARMS is a great tasting, all natural fresh pork that has no added
hormones*, no artificial ingredients and is minimally processed. PREMIUM FARMS
participates in the USDA Process Verified Program (PVP) that uses stringent
third-party audits on an extensive list of standards examining production
processes from the farm to the packaging facilities:

  • All pigs are traceable to the farm of origin.
  • All pigs are born and raised in the U.S.A.
  • Use of an on-farm food safety based control system.
  • Animal Handling Program at plants and in transport to plants (Transport
    Quality Assurance)
  • Plants have ISO 14001 Certificate of Registration for Environmental
    Management Systems.
  • Meat quality evaluations.

*Federal regulations prohibit the use of hormones in pork

This high quality and attractive product line now features exciting new items
(all PVP):

  • Boneless Top Round Roast
  • Boneless Loin, Half, Strap-off
  • Frenched Rack of Pork
  • Boneless Sliced Loin
  • Tenderloin
  • Picnic Short Shank
  • Picnic Short Shank, Half

We’ve had a great response to the PREMIUM FARMS All Natural Products, said
Bert Lawson, manager of the Farmland Foods Test Kitchen. Consumers are
increasingly looking for natural and healthy foods. A recent Nielsen Study
(Healthy Eating For 2008) showed that ‘natural’ products were up 10% over the
previous year, and 37% since 2004; and hormone/antibiotic-free foods grew 11% in
2008, an increase of 66% since 2004. That’s remarkable, and our PREMIUM FARMS
products are perfectly positioned for that trend.

PREMIUM FARMS All Natural Fresh Pork is available as vacuum-packaged boxed pork.
Selected items are also available as vacuum-packaged single-pack items. The
boxed pork program is supported with retail repack labels and point-of-sale
signage. The single packages come in pre-printed film, or are pre-labeled.

Visit www.farmlandfoods.com for more details about Farmland PREMIUM FARMS All
Natural Fresh Pork.and other items from Farmland Foods.

Since 1959, Farmland has maintained a proud heritage of working side-by-side
with American Farm Families, using time-honored traditions to make great-tasting
food that you can proudly serve your customers. It’s how we’ve always done it,
and how we’ll be doing it for generations to come. Farmland. Good Food from the
Heartland.

Source: Farmland