Third Assessment of Effects of Covid-19 For Consumers of Flowers and Plants

Flower Council of Holland Floral August 24, 2021

Research agency Motivaction has studied the effects of Covid-19 on consumer’s buying intention of flowers and plants for the third time in June 2021 on behalf of the Flower Council of Holland. The research focused on consumers in Germany, France, the Netherlands and the United Kingdom, and the key conclusion is that consumers still think that flowers and plants are important. 

Most noteworthy research findings

Compared with the second survey at the end of February 2021, the key findings are:

  • Flowers and plants are still important during lockdowns.
  • There is more appreciation for flowers and plants in relation with the home workspace.
  • More flowers and plants are being delivered to homes and to other people.

To read the rest of the story, please go to: Flower Council of Holland

Related Articles

Meat & Poultry

Higher Retail Meat Prices Reduced Household Economic Well-Being During the COVID-19 Pandemic

Xiao Dong, USDA ERS Meat & Poultry October 6, 2022

Retail meat prices rose almost 7 percent in 2020 as the Coronavirus (COVID-19) pandemic changed the economic landscape in the United States. Meatpacking plants were forced to close temporarily during spring and summer of 2020 when workers tested positive for COVID-19, while other plants had to reduce capacity. This disruption led to a drop in U.S. meat production and increased meat prices for U.S households. At the same time, restaurant restrictions put in place during the pandemic shifted consumer purchasing patterns toward more food at home, leading to an increase in the amount of meat households bought from grocery stores. …