DLG Benelux, a consultancy company in the field of agribusiness and the food industry, has recently expressed its intention to organize a conference revolving around the role of the supermarket in the sale of flowers and plants. It will be held on November 4th at the ‘Expo Haarlemmermeer’ in Vijfhuizen (NL), coinciding with the International Floriculture Trade Fair taking place there.
The international congress will be titled “Mass retailing and the possibilities for the flower industry”, and span one day. Topics to be discussed include the developments regarding flower sales to and by supermarkets, as well as the potential problems solved by supplying flowers to supermarkets. Both the more conceptual needs as well as the pragmatic issues, regarding the logistics of delivery for example, will be addressed.
The intention of the organizers is to gather all the key decision makers in the flower industry for a thorough discussion, including plenty of room for questions. Notable authorities from AC Nielsen, Fresh Retail and Flora Holland as well as Sierex, Schuitema, and Deen Supermarkets have been invited to speak. The key question to be addressed by the various speakers may be summed up as: ‘what are the opportunities and threats in the changing distribution patterns?’
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