Florance Flora’s Transition to Wick Cultivation

Florance Flora has been a prominent name in India’s horticulture sector for over 40 years. The company, which started small, initially focused on cut flowers but gradually transitioned to potted plants—a move that proved critical during the COVID-19 pandemic.

Over the decades, Florance Flora has cultivated strong partnerships that have played a vital role in its growth, such as its long-standing collaboration with Anthura. Today, they’re proud to be the largest supplier of Anthurium plants in India, with production spanning over 75 acres of protected cultivation in greenhouses.

In addition to being the largest grower of Anthurium, Florance Flora also maintains strong relationships with retailers such as Ikea.

Besides cultivation, they play a crucial role in the distribution of Anthura’s young plants (Anthurium pot, cut flowers, and Phalaenopsis). Thanks to Florance Flora’s extensive network, Anthura’s young plants are distributed nationwide, enabling other growers to succeed with these products.

To read more, please visit Anthura.