Capturing Gen Z’s Attention in the Floral Industry
May 18, 2026 | 1 min to read
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Gen Z is quickly becoming a powerful consumer group, and their expectations may have you rethinking how to market, sell, and create floral experiences. Insights from the Floral Marketing Fund’s recent nationwide study of 2,000+ Gen Z consumers (ages 18-28) underscore an opportunity to use flowers as a tool for wellness, self-expression, and everyday connection. Download the full study results here.
For CalFlowers members across retail, wholesale, and grower segments, findings from
the study point to both a shift in behavior and a roadmap for growth.
To read more, please visit CalFlowers.