Midwest Floral Groups to Take Floral Companies’ Business to the Next Level
July 28, 2026 | 2 min to read
Great Lakes Floral Association (GLFA) and the Wisconsin and Upper Midwest Florists Association {WUMFA} want to help floral firms transform their businesses to the next level.
The California Association of Flower Growers & Shippers (CalFlowers) is thanking the groups for supporting an educational session at the Aug. 5-8 Fun ‘N Sun 2026 in Pasadena, California.
“We’re excited to recognize Great Lakes Floral Association and the Wisconsin and Upper Midwest Florists Association as the proud sponsors of Amy Balsters’ educational presentation at Fun ‘N Sun 2026.
“Through their generous support, attendees will have the opportunity to learn from one of the floral industry’s most respected educators. Amy’s presentation will provide practical strategies, fresh ideas, and real-world insights that attendees can immediately apply to strengthen their businesses and elevate their floral designs.
“The commitment that GLFA and WUMFA have made to continuing education reflects their dedication to helping florists grow, innovate, and succeed throughout their careers. Their investment in professional development strengthens not only individual businesses but our floral industry as a whole
As Rodney P. Crittenden, AAF, CEO of both organizations, shared:
“Amy is truly one of the best in the industry — five-star reviews from our attendees at Wisconsin and Upper Midwest Florists Association (WUMFA) convention in 2025 and the Great Lakes Floral & Event Expo (GLFEE) in 2026 say it all. We’re proud to sponsor her at Fun ‘N Sun, where continuing education empowers florists to innovate, grow, and strengthen our industry.”
“We are incredibly grateful to Great Lakes Floral Association and the Wisconsin and Upper Midwest Florists Association for investing in the success of our attendees and for partnering with CalFlowers as we celebrate our 85th Anniversary at Fun ‘N Sun 2026. Their commitment to continuing education helps make valuable learning experiences like this possible for floral professionals from across the country. We can’t wait to see you at Fun ‘N Sun!
Join Amy Balsters to discover how strategic color choices can boost profitability across the floral industry. Learn how effective color palettes can elevate everyday blooms into premium-looking designs, increase perceived value, reduce waste, and help you respond confidently to trends. Walk away with practical techniques to design smarter, sell more, and strengthen your bottom line.
Balsters is an award-winning floral design educator with vast industry experience spanning two decades in retail floristry, weddings, and special events. Amy specializes in teaching romantic inspired, loose, and airy floral designs using foundational techniques.