Entrepreneurs target Gen Z and younger millennials with an innovative array of hot sauce products.
Steve Seabury is typical of a generation of entrepreneurs who have applied their creativity, talents, and energy to hot sauces. “I always enjoyed making hot sauces and eating peppers and doing stupid things with spicy food,” says the music impresario who put together 600 bottles of his specialty sauce for the Metal Alliance Tour in 2011 and started High River Sauces.
Fast forward, and Seabury is selling a couple hundred thousand bottles of High River Sauces in about 800 U.S. grocery stores and online to 11 countries as well as organizing hot sauce festivals around the country each year where hot pepper aficionados sample new sauces, stage tongue-burning tasting challenges, and generally bask in a growing hot sauce culture.
To read the rest of the story, please go to: Institute of Food Technologists
