NEW YORK – The Specialty Food Association has completed its 2020 sofi™ Awards judging in the midst of the pandemic. Launched in 1972, the sofi (specialty outstanding food innovation) Awards celebrate the culinary excellence and creativity of its 4,000+ members. This year, however, the process was more complicated given the challenges of COVID 19. Thanks to a partnership with Food Innovation Center at Rutgers University (FIC), the Specialty Food Association (SFA) persevered, and produced its 48th annual sofi™ Awards competition, resulting in 157 winners across 49 categories from around the world.
Originally scheduled for March at the FIC in Bridgeton, NJ, the COVID-19 pandemic forced the postponement of judging. Faced with perishable entries, the SFA and FIC collaborated with Gateway Community Action Partnership, a local nonprofit, which received donated specialty foods that included breads and tortillas, coffees and teas, a wide variety of cheeses, dips, yogurt, honey, soups, snacks, chocolates, and specialty candies.
With the cancellation of the Summer Fancy Food Show, and its members experiencing an unpredictable marketplace, the SFA forged ahead with its sofi Awards program. Nearly half of the entries needed to be resubmitted due to expiration dates. Judging resumed in late July with a panel of culinary experts sampling their way through 49 categories via the blind tasting and ended early August. Judges adhered to meticulous safety procedures and were spaced 12 feet apart in a controlled environment, with samples prepared and overseen by FIC staff. Products competing for Gold, Silver, and Bronze Awards are judged 70 percent on taste and 30 percent on ingredient quality. Products competing for the New Product Awards are judged 60 percent on taste, 20 percent on ingredient quality, and 20 percent on innovation.
“The sofi Awards highlight the best of the best within the specialty food industry,” said Ron Tanner, vice president, Education, Government and Industry Relations at the Specialty Food Association. “This achievement of conducting the sofi Awards under these challenging circumstances truly honors and celebrates our membership and our industry, and our 2020 winners exhibit a level of excellence that excites specialty food buyers and consumers across all channels.”
The full list of winners is available here; the sofi Award Product of the Year, given to the product that received the highest cumulative score, will be announced during the Specialty Food Association’s Specialty Food Live! 2020 – A Virtual Marketplace, taking place September 21-24. The first virtual specialty food marketplace in North America, it will feature products from around the world, education sessions, guided tastings, and events.
Registration for the Specialty Food Live! 2020 – A Virtual Marketplace is at fancyfoodshows.com. The show is a trade-only event.
About the Specialty Food Association
Founded in 1952 in New York City, the Specialty Food Association (SFA) is the leading advocate for the $158.4 billion specialty food industry. Representing makers, importers, entrepreneurs, retailers, distributors and others in the trade, the SFA aims to champion, nurture and connect its members to deliver traditional and innovative new products to consumers that expand consumption of specialty foods. With over 4,000 member companies, the Association helps its members through providing information, research, educational events, and celebrating the industry through its awards programs. The SFA is known for hosting the Winter and Summer Fancy Food Shows and presents the sofi™ Awards honoring excellence in specialty food. Learn more at specialtyfood.com
