Point Reyes Farmstead Cheese Debuts ‘Everyday Indulgence’ Campaign at Winter FancyFaire
January 13, 2026 | 3 min to read
SAN DIEGO, CA — Point Reyes Farmstead Cheese Company is challenging the notion that premium artisan cheese should just be reserved for special occasions. At Winter FancyFaire 2026 (January 11-13, Booth #3117), the award-winning, women-owned cheesemaker unveils its “Everyday Indulgence” campaign, positioning their cheese as an accessible luxury for real life, from Tuesday night tacos to weekend cheese boards.
The campaign speaks to two audiences with one message: premium ingredients don’t require an occasion. For home cooks, it’s about artisan cheese that elevates everyday meals without breaking the budget. For chefs and foodservice professionals, it’s about reliable quality, shift after shift, with versatility that works across daily menus and special features.
“After 25 years of making cheese, we’ve learned something important: the best meals don’t wait for special occasions,” says Jill Giacomini Basch, Co-Owner and CMO of Point Reyes Farmstead Cheese Company. “Whether you’re a home cook making Sunday night dinner or a chef planning your weekly menu, great cheese should be part of everyday life. That’s what Everyday Indulgence means to us: bringing a little luxury to the moments that matter most.”
Everyday Indulgence responds to how people are eating today. With more consumers cooking at home and seeking small moments of pleasure in their routines, Point Reyes offers a way to make ordinary meals feel special. The cheeses deliver artisan quality and rich flavor at a price point that makes indulgence accessible, not aspirational.
At the Specialty Food Association’s Winter FancyFaire (Booth #3117) Point Reyes will showcase its full lineup of award-winning artisan cheeses, including flagship Original Blue (California’s first classic-style blue cheese made from raw milk), along with Bay Blue, Fennel Blue, the Toma family (classic Toma, TomaRashi, TomaTruffle, TomaProvence), Gouda, Brie, Truffle Brie, and Quinta.
The Point Reyes Farmstead product line is widely distributed across the USA and can be found at major retailers, specialty cheese shops, and gourmet grocery stores. The brand is also prominently featured on the menus of top restaurants, hotels, and foodservice providers nationwide. Currently exporting to Canada, Mexico, Dubai, Panama, and several countries in Asia, the company continues to focus on building new markets for its California-made artisan cheese.
ABOUT POINT REYES FARMSTEAD CHEESE CO.
Point Reyes Farmstead Cheese Company is a California-based dairy farm and artisan cheese creamery producing the finest specialty cheese in the USA since 2000. Located just north of San Francisco, the 100% women-and-sister-owned company is focused on sustainable, environmentally-friendly agriculture while delivering happiness to cheese lovers everywhere.
ABOUT SPECIALTY FOOD ASSOCIATION
The Specialty Food Association (SFA) was founded in 1952 and is the not-for-profit trade association of the $219-billion specialty food industry. Representing more than 4,000 businesses worldwide, SFA champions industry participation and success for a diverse community of makers, buyers, importers, distributors, and service providers by producing events, programs, and year-round resources and education. SFA owns and operates the Summer Fancy Food Show, Winter FancyFaire*, and the sofi™ Awards, which have honored excellence in specialty food and beverage annually since 1972.