Bitchin’ Sauce Habanero Made With Yellowbird Launches in Select Target Stores Nationwide
January 21, 2026 | 2 min to read
Carlsbad, CA — Bitchin’ Sauce Habanero Made with Yellowbird is officially hitting select Target stores nationwide, bringing bold flavor and fiery heat to the refrigerated dips section.
This expansion celebrates a collaboration between two brands known for doing heat differently. Crafted with Yellowbird’s signature habanero hot sauce, this flavor pairs real pepper heat with Bitchin’ Sauce’s creamy, almond base for a smooth yet powerful kick that keeps you coming back for more.
“We like our heat bold and intentional. If it’s in the recipe, it earned its place,” said Starr Edwards, Founder and CEO of Bitchin’ Sauce. “In the wise words ofYellowbird’s George Milton: ‘The two best sauces, made into a single sauce which is now the SINGLE BEST SAUCE. Do the math.'”
Like all Bitchin’ Sauce flavors, Bitchin’ Sauce Habanero made with Yellowbird is almond-based, gluten-free, and irresistibly versatile. Shoppers can find the 8 oz Habanero in the refrigerated section at select Target stores across the country.
ABOUT BITCHIN’ SAUCE
Born from a mom’s heart and made famous at farmers markets across Southern California, Bitchin’ Sauce is the cult-favorite, almond-based dip that’s taking taste buds by storm. Plant-based, gluten-free, and endlessly versatile, Bitchin’ Sauce makes everything taste Bitchin’, from veggies and burgers to tacos, bowls, and beyond. Outside the kitchen, Bitchin’ Sauce is dedicated to giving back through its Bitchin’ Givin’ Program, donating time, resources, and product to support communities in need. Guided by the company’s core values to “Do Good, Be Good,” Bitchin’ Sauce has contributed thousands of volunteer hours and philanthropic efforts to organizations that make the world a little more Bitchin’.
For more information, visit www.bitchinsauce.com or follow along on Instagram, TikTok, and Facebook @bitchinsauce.