Leading Organic Food Brand Enters U.S. Baking Aisle with High-Quality, Non-GMO Flour Options
VANCOUVER, BC – Nature’s Path, North America’s leading organic breakfast and snack food brand, announced the U.S. retail launch of its Organic Flour line, supporting the company’s desire to make organic food more accessible by expanding into the baking category for the first time. Building on the company’s legacy of delivering high-quality, nutrient-rich products, Nature’s Path’s Organic Flour makes it easier for consumers to enhance their baking experience with organic, non-GMO ingredients while prioritizing the health of people and the planet without sacrificing taste.
“Our entry into the flour category is a natural extension of Nature’s Path’s mission to leave the Earth better than we found it,” said Arjan Stephens, President of Nature’s Path. “It gives us great pride to offer the same trusted, organic ingredients consumers know and love while inspiring creativity in the kitchen and providing healthier, planet-friendly options.”
With the home baking ingredients market is expected to reach a value of $28.2 billion by 2033, Nature’s Path is meeting the growing demand for quality baking essentials by introducing organic flour options that consumers can feel good about using. These flours are crafted with nutrient-rich, responsibly sourced grains processed through traditional low-temperature milling techniques at a low speed, resulting in delicious baked goods that won’t disappoint. Beyond consistently delivering exceptional results and taste, Nature’s Path’s Organic Flour line provides whole grain benefits including high fiber content. Details on each offering include:
- Organic All-Purpose Flour, 32 oz Bag: Dubbed as the most versatile of the flours, this crowd-pleasing blend of organic Canadian hard red spring wheat is crafted into a light and smooth white flour with a high-gluten strength, making the difference between great baking and takes-the-cake baking. Perfect for recipes that call for ‘flour’ or ‘all-purpose flour,’ such as cookies, muffins, bread, and more.
- Organic Gluten-Free All-Purpose Flour, 32 oz Bag: Blended with the best organic ingredients, including wholesome oat flour, this certified gluten-free blend is suitable for all recipes that specify ‘gluten-free all-purpose flour.’
- Organic Baker’s Blend Flour, 32 oz Bag: Mixed slowly to maintain consistency, this Baker’s Blend is a meticulous mix of organic white flour and organic sprouted whole grain wheat, spelt, and rye flours that are ideal for great rise, stability, and flavor. Use in pizza, rolls, quick breads, and more.
- Organic Whole Wheat Flour, 32 oz Bag: Crafted with organic wheat, ground on traditional stone mills at a low temperature for a beautifully-textured whole grain flour that creates taste-good and feel-good results. An outstanding base for bread, muffins, pancakes, and more.
- Organic Keto All-Purpose Flour, 16 oz Bag: Made from organic ingredients with 5g net carbs per serving, this Keto All-Purpose Flour will unlock favorite recipes without compromising on taste and texture. Designed to fit nutritional needs, it’s suitable as a 1:1 replacement for ‘flour’ or ‘all-purpose flour’ in recipes such as muffins, cookies, and other delicious keto creations.
Nature’s Path Organic Flour is now available at Hannaford, Woodman’s, Raley’s, and Hy-Vee stores in the U.S. as well as online directly from Nature’s Path and Amazon. To learn more, please visit the Nature’s Path website, and to find your closest retailer or shop online, click here.
About Nature’s Path Foods
Nature’s Path Organic Foods is a privately held, family-owned company, producing USDA and Canadian Certified Organic, Regenerative Organic Certified and Non-GMO Project Verified breakfast, baking, and snack foods sold in grocery and natural food stores in over 50 countries around the world. Committed to the triple bottom line— socially responsible, environmentally sustainable and financially viable, Nature’s Path works diligently to support communities and champion the cause of people and planet. Brands include Nature’s Path®, Nature’s Path Flour®, Anita’s Organic Mill®, Love Crunch®, Qi’a®, Que Pasa®, Flax Plus®, EnviroKidz®, and Love Child Organics®. Founded in 1985, Nature’s Path is headquartered in Richmond, British Columbia and employs hundreds of valued team members at its three facilities in Canada and the United States. For more information, visit http://www.naturespath.com or follow on X (formerly known as Twitter) @NaturesPath and Instagram @NaturesPathOrganic.
