In the fast-paced world of modern baking, one demographic has captured the attention of bakers around the globe: Gen Z. This young and vibrant generation is changing the game, with new and exciting expectations for their bread. As a baker or food manufacturer, attracting and keeping up with Gen Z can be challenging, but it’s becoming increasingly essential for staying competitive. Gen Z makes up approximately 30% of the world’s population and has considerable spending power, so it’s crucial to appeal to their values and preferences. At Puratos, we’re committed to helping you meet their demands.
HERE ARE THREE WAYS BAKERS CAN ATTRACT GEN Z:
Craft Environmentally Friendly and Sustainable Bread
Gen Z is all about sustainability*, and it’s a great direction for all of us. Whether you’re a local artisanal baker or a baked goods manufacturer, here are two straightforward ways to make your products more sustainable and attractive for Gen Z:
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