Awe Sum Organics Receives Produce Business Marketing Excellence Award

Santa Cruz based Organic fruit importer, Awe Sum Organics announced that they have received a Produce Business Marketing Excellence Award for their branding campaign which began in October of 2012.

The campaign establishes a marketing platform that reflects its long-standing company values of doing what is right for humankind and the environment as a whole. The new, user-friendly website showcases sales and industry-related tools, as well as offering education about the nutritional content of their fruit. New logo, marketing material and new packaging feature QR codes that direct shoppers to learn about Awe Sum Organics’ mission.

Other marketing efforts, focused on industry and consumer initiatives, offer enticing fruit recipes, lifestyle ideas, inspiring imagery and wellness tips. The company now has a strong on-line presence including Facebook, Pinterest, Twitter and You Tube. The number of Awe Sum Organics Facebook followers has increased from 70 to over 14,000 “likes” within 8 months.

This Marketing Excellence Award came the same week Awe Sum Organics won four Certificates of Excellence in the 2013 American In-House Design Awards. These awards were presented by Graphic Design USA (GDUSA), an online news magazine targeted to creative professionals and graphic designers. GDUSA presents the annual awards to recognize the talent and contributions from internal design and marketing communications teams in corporations and institutions around the country. The efforts of Awe Sum Organics creative marketing team, in the design of marketing collateral for the company’s branding campaign, have been recognized in this competition for their interactive website, company brochure, business cards, packaging and digital ads. The competition, which generated over 4,000 entries from across the nation, demonstrates Awe Sum Organics’ ongoing commitment to pursue excellence in creating a strong presence for their Awe Sum Organics label. 

Founded by CEO David Posner in 1985, Awe Sum Organics has continued to be a pioneer in organic production and is one of North America’s largest importers of Organic Apples, Pears and Kiwifruit.

Source: Awe Sum Organics