BeefRetail.org Revamp Brings Unique Resources, Insights

Today we unveil an updated version of BeefRetail.org, your single source on stimulating retail beef sales and building long-term beef demand among today's consumers.

We've made it easier to access information to support beef sales at the retail meat case. New features include:

Shopper Insights: Everything you want to know on consumers' beef perceptions, purchase behaviors and consumption along with market research to help you understand the sales opportunities beef brings to the meat case.

Find It Fast: Find our resources more quickly and easily with an innovative tool to access the wealth of programs and resources at your fingertips.

New Navigation Aids: Content is reorganized in new section menus and new features, such as side content menus and spotlight ads. Supporting resources and related content are suggested in the right-hand column on each page to help you find other relevant materials and insights.

Video Library: How-to videos to educate your meat department on cutting techniques and to leverage with shoppers to educate them on cooking and preparing beef.

Education: This section is your most valuable resource for tools to educate meat department staff on a variety of beef topics to build beef expertise and enhanced customer service.

Simplified beef ad planner: The Beef Checkoff is one of the leading sources of mouth-watering beef photography for use in beef marketing efforts. We updated the "Images & Recipes" section with enhanced search functionality, such as the ability to use open keyword search and drop down menus to help identify resources by cut type and cooking method.

Promotional calendar: The promotional calendar is now organized in a way that makes it easier to leverage checkoff-funded initiatives for peak seasonal campaigns in the Spring, Summer, Winter and Fall.

The site is continuously updated with the latest market intelligence, consumer trends and insights on shopper purchase behaviors. Visit the site regularly for updates on merchandising programs, data and trends.

Source: The Beef Checkoff