Cook County, IL Officials Launch "Rethink Your Drink" Media Campaign

As a new year begins and residents are considering resolutions to make healthy changes, the Cook County Department of Public Health launched a new campaign aimed at educating suburban Cook County (SCC) residents about the damaging health effects of consuming sugar-loaded beverages. The campaign, “Rethink Your Drink,” consists of radio, cable, transit, print and on-line ads that provide education for teens and adults on the health benefits of replacing their sugary drink with one such as water.

“Consumers should not underestimate the enormous health benefits of substituting sugary drinks for healthy options like water or low-fat milk,” said Cook County President Toni Preckwinkle. “Our goal is to spread the word that rethinking what you drink can measurably improve the way you feel, and it’s part of a healthy lifestyle change the county is promoting for all residents. Why not make it a New Year’s resolution for 2012?”

The ads come at a time when nearly one in five adults in SCC drinks one or more regular soda or pop per day and nearly 30% of 12th grade students drank a soda or pop one or more times per day in the last week.

To read the rest of the story, please go to: Cook County Department of Public Health