USPB Delivers 2011 Potato Sales & Utilization Estimates

The USPB is pleased to deliver the industry’s sales and utilization estimates for calendar year 2010. The full report is attached following this story.

The goal of this work is to provide the most reliable estimates possible of key segment US potato sales, and crop utilization based on those sales. Data sources and estimation procedures continue to be refined and improved over time, but like any such estimates, are subject to error and should be used judiciously.

USPB utilization estimates can be compared to other sources, notably those published regularly by governmental agencies such as the USDA, NASS, and ERS. When making such comparisons, it should be noted most estimates published by the government are developed from surveys on the supply side. They begin with what is grown on the farm and seek to understand how the crop will be used. Conversely, USPB estimates are developed from the demand side based on available measures of sales and product movement which are then converted to farm weigh equivalents (FWE) in order to estimate utilization.

This year, two things stood out during our analysis:

To read the rest of the story, please go to: United States Potato Board