Westfalia Fruit Unlocks New Consumption Moments at PLMA 2026

Westfalia Fruit, a global leader in the avocado industry, is redefining avocados from a weekend treat to an everyday habit, with its ready-to-use portfolio developed for growth. At PLMA 2026 (Hall 1, booth B44), Westfalia Fruit will exhibit a full product range, including fresh and ready-to-eat solutions on 19 and 20 May. The company features the scale of the opportunity ahead and highlights why Westfalia Fruit is the natural supplier of choice.

The numbers tell the story. Avocado is one of the fastest-growing global fruit categories, with over 2.9 million tonnes traded internationally in 2024/2025, worth more than $9 billion. It is one of the most nutritious and versatile fruits on the shelf, and it sits precisely where today’s consumer is heading: health, convenience, and premium.

Based on our internal research, there are approximately 3 billion eating occasions in Europe each day, of which only 2% currently include avocado. Breakfast, lunch, snack, dinner: the opportunity is clear. From a weekend brunch item to an everyday ingredient, is the prize that Westfalia Fruit is putting on the table at PLMA.

Under the banner ‘Westfalia Fruit Convenience’, the company will present its full ready-to-use portfolio meeting all eating occasions. Featuring our guacamole in a variety of flavours and textures, avocado cubes for smoothies, smashed for toast, slices for bowls, wraps, and oils for cooking and salads. Alongside a new generation of avocado spreads as a source of fibre and protein, designed to support a healthy lifestyle.

PLMA 2026 also marks an important milestone for the business. Westfalia Fruit Convenience now fully integrates Syros, bringing the Belgian specialist’s processing capability together with Westfalia Fruit’s global sourcing and category expertise. The result is a single convenience platform: one trusted partner to maximise opportunities from farm to fork.

“Avocado consumption is growing fast, but we are only scratching the surface in terms of usage occasions,” says Geoffroy Beaujean, Convenience Director for Europe at Westfalia Fruit. “We see a clear opportunity to integrate avocado into everyday eating moments, from breakfast to dinner, through convenient, high-quality solutions. With our expertise and integrated supply chain, we are uniquely positioned to help our partners grow the category.”

At PLMA, the team will be available at the Westfalia Fruit booth, Hall 1, B44 to discuss new product development, private label partnerships, and the 2026 to 2027 pipeline with retailers across Europe.

About the Westfalia Fruit Group

The multinational Westfalia Fruit Group is a leading supplier of fresh and convenience avocado products to international markets. The Group also offers a wider, diverse basket of fruit and related products through its vertically integrated supply chain throughout the year. Founded more than 75 years ago on guiding environmental, social, governance, and sustainability principles, these practices, rooted in the legacy of our founder, Dr Hans Merensky, remain at the heart of everything the Group does.

Today, operating in 17 countries across five continents, the Westfalia Fruit Group prides itself on advancing sustainable agricultural practices and being a responsible corporate citizen within the communities in which it operates.

As a frontrunner in the avocado industry, with involvement across the entire supply chain, from the selection of plant material through to supply to customers globally, Westfalia Fruit grows, sources, ripens, packs, processes, and markets accredited avocados around the world. Convenience avocado products include guacamole, smashed avocado, avocado cubes, slices and halves, avocado oils and dried mango.

Westfalia Fruit grows fruit in all major origins across the Americas and Africa and also sources from partner orchards, giving the Group one of the most diverse avocado-growing footprints in the world. Westfalia Fruit’s dynamic and integrated supply chain, spanning from research to the consumer, benefits all stakeholders. The Group’s research division, Westfalia Technological Services, is the world’s largest privately funded subtropical fruit research unit. Its dedicated team of scientists and technicians focuses on varietal development, innovation, and environmental matters, and plays a pivotal role in shaping the future of the global avocado industry.

A supplier of choice to retail, wholesale, and foodservice customers, Westfalia Fruit operates sales offices across the UK, Europe, North America, Latin America, southern Africa, and Asia. Pack and product formats are tailored to customer requirements, delivering quality, service, and innovation.  For more information, visit www.westfaliafruit.com.