They have the power to diffuse disputes, instantly transform interiors and perfume a room with beautiful natural fragrances. And as if that wasn’t enough, flowers have many therapeutic properties – they can enhance the quality of life and transform our emotions.
In a 2005 experiment by the University of New Jersey, 90 women were given various gifts – flowers, chocolate, perfume and clothes. No prizes for guessing that their reactions were positive, but then their smiles of gratitude were rated from “purely social” to “true smiles of genuine pleasure”.
“In every case of the women who received flowers, their smile was categorized as “true” and their pleasure was much greater than those receiving any other gift, even ones more expensive or more permanent,” explains Sayeh Rafiei, owner of beautiful London florist Galton Flowers.
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