Naturipe Farms Brings Bigger Flavor, New Packaging and a Fresh Trade Show Experience to IFPA 2026

Salinas, CA – Get ready to see berries in a whole new way. Naturipe Farms is bringing its premium berries, latest innovations and a fresh new booth experience to the 2026 International Fresh Produce & Floral Show, and this year, the grower-owned company is making sure there’s plenty to see.
 
IFPA is where the fresh produce industry comes together to share ideas, build relationships and look ahead at what’s next. For Naturipe, it’s also an opportunity to put its innovation front and center and give retailers and partners a firsthand look at what sets the company apart.
 
This year’s booth will have a refreshed look and feel, with new artwork, an updated layout and an experience designed to bring Naturipe’s story to life. The booth will also showcase some of Naturipe’s most fun seasonal packaging, from the bright Sunburst design of summer to Berry Scary® for Halloween and festive packaging created for the holiday season.
 
The company will showcase new packaging for Organic Mighty Blues™, Mighty Reds™, and Sweet Selections™. Designed to make these standout varieties even more eye-catching on the shelf, the new packaging reinforces what’s inside: a premium berry experience built around exceptional flavor and quality.
 
Naturipe is investing in more than better berries. The company is also expanding its team and expertise, bringing together category management, data analytics, digital marketing and decades of industry experience to help retailers make the most of the category. From the field to the shelf and everywhere shoppers find berries, Naturipe is bringing the products, people and expertise to help retailers grow.
 
“Consumers have more choices than ever, and when they choose to spend more on premium produce, they expect that experience to be worth it,” said Jim Roberts, president of Naturipe Farms. “We’re focused on giving them a reason to come back, and that means better genetics, better varieties and berries that deliver on flavor.”
 
Naturipe is introducing a new meeting room and tasting bar where partners can sample select proprietary varieties and experience firsthand the results of the company’s continued focus on genetics and innovation.
 
“We can talk about great-tasting berries all day, but there’s nothing quite like taking that first bite,” Roberts said. “We want people to taste, see and experience what’s possible when you raise the standard.”
 
The company’s Innovation Center is also returning with a new visual experience designed to draw attendees in and showcase some of the work happening behind the berries. From proprietary genetics to sustainability and regenerative agriculture, the Innovation Center will highlight how Naturipe is thinking about the future of the category from the field all the way to the consumer.
 
We are also proud to be a stop on the Regenerative Agriculture Tour on the final day of the show, highlighting companies leading innovation in regenerative agriculture.  
 
SnackBites™, which debuted at IFPA 2025, returns after an exciting first year. The convenient, better-for-you snack continues to gain momentum, with more retailers making room for the product as it reaches new shoppers and creates new occasions for enjoying blueberries.
 
“People are looking for healthy, convenient options that taste great and fit naturally into their lives,” Roberts said. “That’s where we see so much opportunity. Whether it’s a premium package of berries or an innovative snack, we’re constantly looking for new ways to give consumers more reasons and more occasions to enjoy our products.”
 
From premium varieties and eye-catching packaging to proprietary genetics, innovative snacking and a booth built to make an impression, Naturipe is bringing plenty of energy to IFPA 2026. Stop by Booth # 2871 and see what’s next for berries.
 
About Naturipe:
Naturipe is a farmer-owned producer and marketer of nutritious, best-tasting, premium berries and avocados that has been an industry leader for more than 100 years, producing healthy, deliciously fresh, frozen, and value-added products. Because our diverse grower base shares resources, skills, labor, and knowledge, we are better farmers and, in turn, strengthen the local farm community. Our focus on innovation ensures year-round availability of locally grown and Globally LocalTM conventional and organic fruit.