Snack Factory Releases Limited-Edition Fall Flavors
September 11, 2026 | 2 min to read
Snack Factory, the No. 1 deli salty snack brand in the U.S., has released its limited-edition fall lineup with two flavors.
- Apple Spice White Crème Pretzel Crisps: The brand’s signature thin, crunchy Pretzel Crisps dipped in apple-flavored white crème with a warm-spiced drizzle. The debut taps a clear whitespace in the deli and rides a fast-growing trend, with apple-flavored snacks up +44% vs. year ago and 25% of consumers seeking spiced apple flavors in fall lineups.
- Returning – Pumpkin Spice White Crème Pretzel Crisps: Back by popular demand, the fan-favorite pretzel dipped in white crème and finished with a warm pumpkin-pie-spiced drizzle. Nearly one in three shoppers start buying pumpkin spice products as soon as they hit shelves.
Why now: More than half of consumers (51%) say they’re ready for new fall flavors, and Snack Factory is answering the call while staying true to the signature crunch and craft the brand is known for.
Availability & pricing:
- Both flavors (4 oz) – available nationwide, SRP $4.69, while supplies last
- Pumpkin Spice (20 oz) – exclusively at Sam’s Club, SRP $12.39, while supplies last
“Fall has become one of the most anticipated seasons of the year. There’s something about that first hint of pumpkin spice or warm apple pie that instantly makes everything feel cozier. We’re excited to bring back our fan-favorite Pumpkin Spice White Crème and give snackers a new way to savor fall with Apple Spice White Crème – all with the signature crunch Snack Factory is known for,” says Matt Venturella, Senior Brand Manager, Snack Factory.
About Snack Factory
Founded in 2004, Snack Factory continues to invite consumers to rethink pretzels, pushing beyond the expected. Snack Factory is a leading innovator in the snacking category, committed to providing consumers with delicious, high-quality, and unique offerings. Known for its signature products like Pretzel Crisps®, Bites, and indulgent Drizzlers, Snack Factory has redefined what snacking can be. The brand continues to grow by staying true to its values of quality, taste, and creativity.