Beyond Meat Introduces Beyond Steak Filet at Meijer

EL SEGUNDO, Calif. — Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, has announced that Beyond Steak Filet has rolled out to Meijer stores, expanding its retail presence following recent launches at Wegmans and H-E-B.

Since debuting on the brand’s direct-to-consumer site in October 2025, Beyond Steak Filet has quickly become the site’s #1 selling product1, earning enthusiastic consumer reviews for its delicious taste, great texture, and strong nutritional profile. Made with mycelium and heart-healthy2 avocado oil, the whole-cut filet delivers 28g of plant protein, 3g of fiber, and just 1g of saturated fat per serving. Beyond Steak Filet is made with clean, simple ingredients and is one of more than 20 Beyond Meat products to earn Clean Label Project Certification. It also contains no added antibiotics or hormones and is Non-GMO Project Verified.

“We’re excited to bring Beyond Steak Filet to more consumers across the country,” said Ethan Brown, Founder and CEO of Beyond Meat. “The response we saw during our direct-to-consumer launch signaled that consumers share our enthusiasm for this special whole-cut steak, which delivers on taste, texture, and nutrition while being made with clean, simple ingredients. As we offer Beyond Steak Filet at more retailers, we’re making it easier than ever for consumers to enjoy a satisfying, nutritious steak experience at home.”

About Beyond Meat

Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made with non-GMO ingredients, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. The company’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare.