Make National Donut Day Your Biggest ‘Little Treat’ Moment of the Year

Donuts fuel a $10B+ U.S. market, and National Donut Day is your chance to turn a single Friday into a surge in bakery traffic, social buzz, and repeat visits, if you plan early. National Donut Day is celebrated on the first Friday in June and in 2026 it falls on Friday, June 5. 

National Donut Day is the ultimate All‑iday™, a moment when consumers and bakeries celebrate across the country on the first Friday of June each year. The day has special meaning in donut history and serves as a reminder of the importance of giving back while celebrating 

The tradition dates back to World War I and the creation of the “Donut Lassies.” In 1917, the Salvation Army deployed volunteers to provide spiritual and emotional support to American troops. With limited resources, these volunteers (often women) found a way to bring the comforting taste of home to soldiers by frying dough, an act that offered comfort, respite, and a reminder of home. 

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