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Penalty fees, including for no-shows, have reached a staggering $75 in the Bay Area

JouJou, a new upscale restaurant in San Francisco, has been open less than two months and already has the makings of a destination. It’s from the team behind two-Michelin-starred Lazy Bear; it’s on trend, part of a wave of French restaurants hitting the city; and trying to score a peak-dinner reservation is tough. The restaurant is often booked, which makes people want to go even more.

Bail on that reservation, however, and JouJou has a policy that will rattle guests and make future diners nervous: The restaurant charges a $75 per person fee if you cancel less than 24 hours before your booked time. No-shows and late cancellations have a direct impact on a restaurant’s bottom line, and while these types of penalties are not uncommon in the Bay Area, the dollar amounts are on the rise. 

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