SALINAS, CA – Mann Packing redesigned the packaging for its full line of fresh cut organic vegetables.
The revamped graphics, several months in creation, features a premium rich color palette, clean, natural fresh design and a large window and product viewing area, said Kim St. George, director of marketing and communication.
The line features the company’s steam in bag technology and includes top-selling products such as the vegetable medley, broccoli florets, broccoli coleslaw and broccoli carrots.
According to Nielsen sales statistics for the 26 weeks ending Dec. 27, 2014, Mann branded organics are the leading branded items in the fresh-cut organic vegetable category.
“Growth of the organic segment outpaced conventional cut-veg and is driving overall category growth,” St. George said. “Our organic vegetable tray sales are up three times what they were a year ago.”
The company is shipping the new packaging now and will showcase it at the Southeast Produce Council Expo this week in booth 927.
For more information about Mann Packing, visit veggiesmadeeasy.com.
About Mann Packing Company
Mann Packing is located in Salinas, Calif., in the heart of America’s ‘salad bowl.’ Mann’s carries the distinguished certification by the Women’s Business Enterprise National Council (WBENC)—the most widely recognized and respected certification in the United States for women's business enterprises.
An industry leading, third-generation supplier of premium fresh vegetables—including commodity products and fresh veg mixes, dishes and salads—Mann celebrated its 75th anniversary in 2014.
Staying on the cutting edge of package and product innovation has made Mann’s a regarded consumer brand; being vigilant on food safety practices and compliancy regulations has made them a trusted brand among retailers and consumers alike. Solid relationships with its grower partners ensure Mann’s ability to continually offer the freshest, most wholesome vegetable products in the market.
Source: Mann Packing Company
