Better Indulgence: Redesigning Value Emotions Health Food Industry

Most bakery and patisserie strategies still treat health and indulgence as opposites: either you protect taste, or you reduce nutritional risk. But this mindset is becoming increasingly disconnected from market reality.

A new form of indulgence is emerging, one that creates value by adding health benefits, not just removing sugar or calories.

And food companies that fail to adapt may soon find themselves competing on shrinking relevance.

Indulgence is Under Pressure from Health, Regulation and Consumer Shifts

The global food industry is facing three converging forces:

• Nearly 50% of the global population is projected to be overweight or obese by 2035;
• Diabetes prevalence continues to rise across all regions;
• Governments are accelerating sugar taxes, labeling regulation and reformulation pressure.

To read more, please visit Puratos.