The Importance of Prebooking Flowers
February 9, 2026 | 1 min to read
Valentine’s Day is the biggest and most demanding holiday in the floral industry. It’s also the least forgiving. Tight timelines, heavy demand, short growing windows, and high customer expectations leave very little room for error. One decision often makes the difference between a smooth, profitable Valentine’s season and a stressful one: prebooking.
Prebooking isn’t just an early purchase. It’s a planning tool that helps protect margins, secure quality product, and keep the entire supply chain running smoothly when pressure is at its highest.
Securing Product Availability and Quality
As Valentine’s Day approaches, roses and premium varieties come under intense pressure. When orders are left until the last minute, availability becomes uncertain, and quality can suffer.
To read more, please visit Rio Roses by Equiflor.