Stonyfield Jumps Into ‘Toxic Mom’ Fight
January 20, 2026 | 1 min to read
Whether or not you’ve been following the tabloid fuss around a group of so-called “toxic moms” in California, Stonyfield Organic sees the moment as another opening for its clean-food messaging.
The brand, known for its 40-year stance against toxins and pesticides, is using out-of-home messaging to remind people that toxic friends may be as harmful as toxic food — and to prove it, it’s giving away free yogurt to moms across America.
“The word ‘toxic’ gets thrown around a lot, and we want to continue to tie ourselves to the fight against toxins in food,” says Lisa Kinzel, senior brand manager. “It’s been in our DNA right from the beginning. So it’s great when we can find a way to fit into a cultural conversation that’s happening and bring some levity to the situation. But we can also remind people about our mission and products made through organic farming.”
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