NFI Sushi Council Welcomes Bay Hill Seafood Sales as New Member 

Reston, VA – The National Fisheries Institute (NFI) Sushi Council is pleased to announce that Bay Hill Seafood Sales has joined the Council as its newest member. Based in Greensboro, North Carolina, Bay Hill is a respected wholesale seafood supplier with decades of experience in delivering high-quality seafood products to restaurants and distributors across the United States.  

“Joining the NFI Sushi Council represents an exciting opportunity for Bay Hill to contribute to the continued advancement of seafood quality, food safety, and traceability across the sushi value chain,” said Justin Conrad, President and CEO of Bay Hill. “We are proud to bring our wholesale experience and customer-focused approach to the Council, working with fellow members to ensure the sushi category maintains the highest standards for operators and consumers alike.” 

Bay Hill has built a reputation for dependable sourcing and customer service, supplying a broad portfolio of products — from shrimp and flounder to whiting and crawfish — tailored to the diverse needs of wholesale buyers. The company’s roots in the seafood industry and its expertise in connecting coast-sourced product with busy foodservice and retail channels align well with the Sushi Council’s focus on supply-chain collaboration and product integrity 

“We are delighted to welcome Bay Hill to the Sushi Council,” said Michael McNicholas, Chairman of the NFI Sushi Council and CEO of Oddisea SuperFrozen. “Their long-standing presence in the seafood marketplace and dedication to delivering quality products strengthens the Council’s collective expertise. As the sushi category continues to evolve, Bay Hill’s commitment to service and supply-chain excellence will be valuable as we work together to elevate industry practices.”