Duda Farm Fresh Foods Expands Sales Team With Strategic Midwest Hire Continuing Momentum in Sales Team Growth
October 14, 2025 | 5 min to read
Duda Farm Fresh Foods has hired Laura Lutjen as Midwest Regional Sales Manager, bringing nearly 30 years of experience from Index Fresh, organicgirl, PepsiCo, and Campbell Sales Company. Her expertise in Midwest market strategy, retail and foodservice channels, and customer-first leadership will support Duda’s growth and talent investment as the company approaches its centennial, reinforcing its commitment to innovation, quality, and expanding fresh-produce partnerships.
Oviedo, Fla. – Duda Farm Fresh Foods, a leading grower and processor of fresh vegetables, is proud to announce the addition of Laura Lutjen as Midwest Regional Sales Manager. This strategic hire further reinforces Duda’s commitment to building a best-in-class sales team as the company approaches its centennial in 2026.
Laura brings nearly 30 years of experience in the food industry, with a proven track record of driving growth, building customer relationships, and leading high-performing teams. Most recently, she served in Sales and Business Development at Index Fresh, where she worked with major retail accounts across the United States.
Her career spans leadership roles at organicgirl, PepsiCo, and Campbell Sales Company, where she consistently delivered results across retail, foodservice, and wholesale channels. Laura’s deep understanding of the Midwest market and her ability to develop strategic partnerships make her a valuable asset to Duda’s expanding sales organization.
“Laura’s extensive experience and customer-first approach align perfectly with our mission to deliver fresh, flavorful produce and exceptional service,” said Alan Ediger, Vice President of Sales at Duda Farm Fresh Foods. “Her leadership will be instrumental as we continue to grow our presence in the Midwest and beyond.”
“I’m excited to join Duda Farm Fresh Foods and contribute to a company that values innovation, quality, and long-term relationships,” said Laura Lutjen. “I look forward to helping drive growth and delivering value to our customers.”
This latest hire reflects Duda’s ongoing investment in talent and innovation, ensuring the company remains a trusted partner in fresh produce for generations to come.
For more information and to stay up-to-date on additional news and product launches, please visit trade.dudafresh.com or follow Dandy Fresh Produce social media platforms for daily inspiration at Facebook, Twitter, and Instagram.
For nearly 100 years, Duda Farm Fresh Foods has been a leading grower, shipper, processor and marketer of fresh vegetables and citrus. Known for their superior celery, the company has evolved their product assortment over the years to accommodate trends in health and wellness and to provide consumers value-added solutions that meet the needs for fresh and convenient meal and snack solutions. With primary locations in Florida, California, Arizona, Georgia and Michigan, Duda Farm Fresh Foods is committed to innovation and sustainability in every area of their business and remains focused on growing a healthy future for generations to come. The company is a wholly owned subsidiary of DUDA, a family-owned, diversified land company headquartered in Oviedo, Fla. For more information, please visit www.dudafresh.com.