FPFC Seeking Sponsorship and Exhibit Opportunities for August Produce and Floral Holiday Showcase
July 16, 2026 | 3 min to read
COSTA MESA, Calif. – As companies finalize their late-summer marketing and retail event calendars, the Fresh Produce and Floral Council (FPFC) is urging produce and floral suppliers to reserve sponsor and exhibitor space now for its 2026 Produce and Floral Holiday Showcase before remaining opportunities are filled. The event takes place August 26–27 at the Westin South Coast Plaza in Costa Mesa.
A Showcase for All Seasons
The Showcase is the West Coast’s largest gathering of produce and floral professionals focused on the seasonal holiday calendar. It’s a unique opportunity to network with industry colleagues, learn from keynote speakers and gain insights into industry trends for the holidays.
Sponsorship tiers include platinum, gold and silver packages with exhibit booths, event registrations, sponsor recognition and logo placement, as well as other benefits. There are also a la carte sponsorships for bags, keynote and awards, name badges, registration and more.
While economic pressure is a real concern, consumers prioritize the holiday table and the budget for their favorite traditions. The Produce and Floral Holiday Showcase is tailored to help retailers deliver the memorable season they’re looking for.
“Given the current state of the economy, helping consumers find the joy throughout the holiday season will be essential,” said Bob Lanter, President of the Fresh Produce & Floral Council. “Fresh produce and floral items deliver that joy and comfort. The Holiday Showcase allows retail buyers to plan their sets to keep customers engaged and excited about the upcoming holiday season.”
Exhibit Space is Filling Up
The exhibit hall showcase on Thursday, August 27, is focused on innovative products and promotions for the holidays. Exhibitors get a 6-foot table with full event registration for two attendees and early access to the exhibit hall for setup. The exhibition transitions immediately to the event’s final reception.
“This is an opportunity to gather the most innovative holiday products and ideas for the busiest part of our year,” said Veronica Rodarte, Chair of the Fresh Produce and Floral Council Executive Committee. “Our exhibitors are bringing the best of every season to Costa Mesa.”
Brands working in produce, floral, packaging, equipment, logistics, retail technology and supporting services are encouraged to claim their exhibition space early. Contact Bob Lanter at bob@fpfc.org for sponsor and exhibitor inquiries. Or call (714) 739-0177. For event details, visit fpfc.org/events.
Register for the show here.
About the Fresh Produce and Floral Council
The mission of the Fresh Produce and Floral Council is to connect members to the information, education and professional network they need to increase knowledge, grow their businesses and collectively advance the industry. Learn more about the Fresh Produce and Floral Council at fpfc.org