San Antonio-based grocery giant H-E-B is doubling down on its North Texas expansion with a $20 million investment in a 139,000-square-foot distribution hub in Fort Worth, part of its most ambitious growth push in decades.

The investment underscores H-E-B’s bid to capture market share in one of the nation’s most competitive grocery markets, long dominated by Walmart, Kroger, and Tom Thumb.

Alongside new store openings, H-E-B has filed plans for “Project Roadrunner,” a warehouse and storage facility in south Fort Worth. According to state filings, the $20 million project will occupy 6900 AWG Way in an established industrial corridor.

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