ShopRite Launches ‘We Kick It Here Tour’ Ahead of Summer Soccer Season
June 9, 2026 | 5 min to read
Experiential Fan Tour to Bring Soccer-Themed Events, Giveaways and Interactive Activities to 23 Store Locations Across the Northeast
Keasbey, NJ — ShopRite is kicking off the summer soccer season with the launch of the We Kick It Here Tour, a family-friendly series of events bringing fan-focused celebrations to 23 ShopRite stores across the Northeast.
Timed to coincide with excitement around international soccer matches taking place in the Northeast, the tour is designed to engage soccer fans and includes communities surrounding stadiums in East Rutherford and Philadelphia, where the much-anticipated games will take place.
Beginning Friday, June 5 and running through July 19, the We Kick It Here Tour will transform parking lots at the participating ShopRite stores into interactive soccer fan zones featuring product sampling and giveaways, digital experiences including face painting and personalized trading cards, and more soccer-themed fun designed to celebrate fan culture and community spirit.
“Soccer fans are gearing up for an unforgettable summer, and ShopRite is excited to help bring that energy to life with fun, family-friendly events close to home,” said Francisco Alberto, Vice President of Sales and Marketing for Wakefern Food Corp., the retailer-owned supermarket cooperative whose member families own and operate ShopRite stores. “Our We Kick It Here Tour is all about bringing people together — celebrating the spirit of the game while creating memorable moments for customers and the communities our stores proudly serve.”
Participating brand partners include Unilever, Chobani, Ferrero, General Mills, Kraft Heinz, Procter & Gamble, Tastiez, Chips Ahoy, Kellanova, Haleon, ICEE, Mission Foods, Coca-Cola, Apple & Eve, Solo Foods and Avocados from Peru, all of which will help power onsite activations and sampling opportunities throughout the tour.
Tour stops will take place on select Thursdays through Sundays at participating ShopRite stores, including locations in Rochelle Park, Little Falls, West Caldwell, Mt. Laurel, Philadelphia, Yardley, Carteret, Wallington, Morristown, Kearny and more. The tour kicks off this weekend with events Friday at the ShopRite of Rochelle Park, Saturday at the ShopRite of Little Falls, and Sunday at the ShopRite of West Caldwell. See the full list of event locations below.
We Kick It Here Tour Stops will take place at the following ShopRite locations:
- Rochelle Park, NJ (ShopRite of Rochelle Park)
Friday, June 5 | 2:30 p.m. – 6:30 p.m.
220 W. Passaic St., Rochelle Park, NJ - Little Falls, NJ (ShopRite of Little Falls)
Saturday, June 6 | 11:00 a.m. – 3:00 p.m.
171 Browertown Rd., Little Falls, NJ - West Caldwell, NJ (ShopRite of West Caldwell)
Sunday, June 7 | 11:00 a.m. – 3:00 p.m.
900 Bloomfield Ave., West Caldwell, NJ - Mt. Laurel/Moorestown, NJ (ShopRite of Mt. Laurel)
Friday, June 12 | 2:30 p.m. – 6:30 p.m.
1000 Nixon Dr., Moorestown, NJ - Philadelphia, PA (ShopRite of Oxford & Levick)
Saturday, June 13 | 11:00 a.m. – 3:00 p.m.
6301 Oxford Ave., Philadelphia, PA - Philadelphia, PA (ShopRite of Bridge & Harbison)
Sunday, June 14 | 11:00 a.m. – 3:00 p.m.
5597 Tulip St. #99, Philadelphia, PA - Staten Island, NY (ShopRite of Evergreen Plaza)
Friday, June 19 | 2:30 p.m. – 6:30 p.m.
100 Greaves Ln., Staten Island, NY - Lawnside, NJ (ShopRite of Lawnside)
Saturday, June 20 | 11:00 a.m. – 3:00 p.m.
130 N. White Horse Pike, Lawnside, NJ - Yardley, PA (ShopRite of Yardley)
Sunday, June 21 | 11:00 a.m. – 3:00 p.m.
1603 Big Oak Rd., Yardley, PA - Carteret, NJ (ShopRite of Carteret)
Thursday, June 25 | 2:30 p.m. – 6:00 p.m.
801 Roosevelt Ave., Carteret, NJ - Huntington, NY (ShopRite of Huntington Commons)
Friday, June 26 | 2:30 p.m. – 6:30 p.m.
839 New York Ave., Huntington, NY - Wallington, NJ (ShopRite of Wallington)
Saturday, June 27 | 11:00 a.m. – 3:00 p.m.
375 Paterson Ave., Wallington, NJ - Stamford, CT (ShopRite of Commerce Street)
Sunday, June 28 | 11:00 a.m. – 3:00 p.m.
1990 West Main St., Stamford, CT - Cinnaminson, NJ (ShopRite of Cinnaminson)
Friday, July 3 | 2:30 p.m. – 6:30 p.m.
141 Route 130 South, Suite K, Cinnaminson, NJ - Philadelphia, PA (ShopRite of Roosevelt Blvd.)
Saturday, July 4 | 11:00 a.m. – 3:00 p.m.
11000 Roosevelt Blvd., Philadelphia, PA - Wilmington, DE (ShopRite of Brandywine)
Sunday, July 5 | 11:00 a.m. – 3:00 p.m.
1300 Rocky Run Pkwy., Wilmington, DE - Bel Air, MD (ShopRite of Festival)
Friday, July 10 | 1:30 p.m. – 5:30 p.m.
5 Bel Air South Pkwy., Bel Air, MD - Philadelphia, PA (ShopRite of Morrell Plaza)
Saturday, July 11 | 12:00 p.m. – 4:00 p.m.
9910 Frankford Ave., Philadelphia, PA - South Plainfield, NJ (ShopRite of Hadley Commons)
Sunday, July 12 | 11:00 a.m. – 3:00 p.m.
6781 Hadley Rd., South Plainfield, NJ - Passaic, NJ (ShopRite of Passaic)
Thursday, July 16 | 2:30 p.m. – 6:30 p.m.
503 Paulison Ave., Passaic, NJ - Lincoln Park, NJ (ShopRite of Lincoln Park)
Friday, July 17 | 2:30 p.m. – 6:30 p.m.
60 Beaver Brook Rd., Lincoln Park, NJ - Morristown/Cedar Knolls, NJ (ShopRite of Morristown)
Saturday, July 18 | 11:00 a.m. – 3:00 p.m.
178 E. Hanover Ave., Cedar Knolls, NJ - Kearny, NJ (ShopRite of Kearny)
Sunday, July 19 | 11:00 a.m. – 3:00 p.m.
100 Passaic Ave., Kearny, NJ
About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With hundreds of ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated $65 million to food banks that support more than 2,500 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $45 million to local organizations, hospitals and community groups. For more information, please visit www.ShopRite.com.