Retail Bakers of America: Why Your Baking Business Needs a Whole Vibe
July 15, 2025 | 1 min to read
Let’s talk about branding. Not the kind that involves a hot iron and livestock (shoutout to the ranchers), but the kind that makes someone walk by your bakery, do a double-take, and think “I don’t even like scones, but this place looks like it gets me.”
If you’re a small business owner thinking, “I’ve got a logo and a decent font. Isn’t that enough?”—oh, sweet buttercup, no. Branding is the smell of fresh cinnamon rolls that pulls customers in before they even see the menu. It’s the icing on your metaphorical cupcake. It’s the reason someone drives past six other bakeries to get a cake slice from YOU.
It’s not just about how your business looks—it’s about how it makes people feel. Branding builds trust, creates connection, and, when done right, makes people irrationally loyal to your muffins.
To learn more, please visit Retail Bakers of America.