Grocery Delivery Wars: How Amazon Fresh, Instacart & Safeway Stack Up

Upcoming changes in the Amazon Fresh grocery delivery service in Seattle are causing some longtime customers to think twice. Is it worth the new $299/year Prime Fresh subscription? What about one of these newer services like Instacart, or delivery from a traditional supermarket like Safeway?

We’ve been conducting some tests, and we have some answers.

GeekWire ordered the same 11 items — Organic Red Delicious Apples, an 18.2 oz box of Kellogg’s Crunchy Raisin Bran, an 8-pack of Duracell Coppertop AAA batteries, and so on — from three online grocery services: Amazon Fresh, Safeway.com and Instacart. We had the three orders delivered to our doorstep by each service.

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