Later this week flower farmers, shippers, suppliers and buyers will be gathering in Anaheim at the annual Produce Marketing Association "Fresh Summit." This is one of the most fun trade shows of the year, and Sun Valley will be there with a huge selection of the flowers we grow.
This year there is a Floral Pavilion which will host growers and bouquet makers from around the world. The theme of our booth (#4144) is "Moments of Awe." This theme is about connecting consumers to the way flowers make you feel, reminding flower enthusiasts of the power of flowers and creating new flower lovers.
Taking a cue from Pintrest, Facebook and other social media, we have created graphics that complement our flowers, with inspiring quotes and song lyrics which illustrate the power of flowers in our culture.
To read the rest of the story, please go to: Sun Valley Group's Flower Talk
