British Flowers Week (BFW) Begins its Annual Celebration of Seasonal British Flowers

The 2025 edition runs from Monday 16– Sunday 22 June.

British Flowers Week (BFW) is an annual celebration of seasonal British flowers and the talented people behind them. Whether driven by a growing appreciation of seasonality or the economic need to bolster domestic industries, contemporary British flower growers and floral designers are on the cusp of seismic change – revitalising the sector to be environmentally conscious and creatively forward-looking. Newly led by the trade association Flowers from the Farm since 2024, British Flowers Week aims to champion the sustainability of seasonal flowers and the vital economic contribution of this industry with a fresh vision and renewed energy.

Buying British flowers creates jobs, nurtures local communities and is increasingly recognised as a more thoughtful alternative to factory-farmed imports. Many of these growers champion agroecological methods – a holistic approach to farming that considers the entire system from soil to consumption – while Britishgrown flowers significantly reduce carbon footprint. BFW’s 2025 campaign invites the public to discover a burgeoning network of growers, designers and retailers working at the cutting edge of the British cut flowers industry. Fresh energy Alongside its new stewardship of British Flowers Week, Flowers from the Farm has appointed two big hitters in flower farming as joint external chairs.

Georgie Newbery, a pioneering farmer-florist from Somerset, has built Common Farm Flowers into one of the most recognised names in British cut flowers. Kim Fleming, the force behind Marlston Farm Girl in Berkshire, brings a business-savvy approach and infectious enthusiasm for connecting flower farmers with wider markets. Both leading figures in the British cut flower industry, they will bring a unique blend of experience, creativity, and commercial insight to the board, championing Britishgrown flowers at a national level.

Events

The full programme of events can be found via: flowersfromthefarm.co.uk/britishflowers-week Flowers on the Edge – Peckham, London Flowers on the Edge celebrates sustainable floral design and showcases emerging, season-led floral designers. Running from 20–22 June 2025 at Staffordshire St, Peckham, the exhibition features seven designers who will create unique installations using only locally grown flowers and sustainable mechanics. The event highlights the artistry of floral design while promoting the positive environmental impact of British-grown flowers.

Fresh Cut Lavender: Guided Lavender & Distillery Tour – Kent Join a knowledgeable Castle Farm guide for an exclusive behind-the-scenes lavender farm tour in the heart of Kent, taking place during the first harvest of fresh lavender in 2025. Gain insight into lavender varieties and witness the oil extraction process in our on-site distillery. The tour lasts approximately 1 hour and 15 minutes.

Running through the week. Tickets from £15, booking via castlefarmkent.co.uk.

British Flower Table Arrangement – Durham A hands-on workshop to learn how to work with British flowers at Periwinkle Barn, Durham. Using sustainable mechanics and locally grown flowers, all cultivated onsite, you’ll create a beautiful table arrangement in a bowl to take home.

Sunday 22 June. Tickets from £50, booking via periwinklebarn.com.

A Celebration of British Peonies – Norfolk An immersive event including a guided tour of peony fields at Church Farm, Norfolk. After lunch and a demonstration, you’ll have the opportunity to pick flowers in the walled cutting garden and create your own bouquet with expert tuition, learning about their cultivation and history.

The £100 ticket includes flowers, homemade cake, refreshments, and all materials needed for your bouquet. Booking via englishpeonies.co.uk.

PYO Bouquet Bar – Gloucestershire Create your own beautiful bouquet using fresh, locally grown flowers from the Wye Valley during this unique pop-up event at family-owned Gloucester Services. With a focus on sustainability and British-grown blooms, enjoy a hands-on floral experience where you pay per stem and take home your custom bouquet.

18 June from 10am to 1.30pm. Pay per stem. Booking via gloucesterservices.com.

Flower Farm Tour – Herefordshire Explore every stage of flower cultivation with a behind-the-scenes tour of The Ledbury Flower Farmer’s beautiful flower farm in Herefordshire. From the greenhouse and propagation areas to the poly tunnels and outdoor growing spaces, you’ll gain a new understanding about sustainable flower farming.

17 June from 6.30pm to 8pm. Tickets from £12.50, booking via theledburyflowerfarmer.co.uk.

For further information, please contact Tori Dance via britishflowersweek@zetteler.co.uk

About British Flowers Week

Since its launch in 2013, British Flowers Week has become one of the leading initiatives celebrating the UK’s cut flower industry, highlighting the work of growers, wholesalers, and florists who champion British-grown blooms. After a decade of success under New Covent Garden Flower Market, British Flowers Week is now led by Flowers from the Farm, the forward-looking trade association transforming the landscape for small-scale British flower growers. Flowers from the Farm Flowers from the Farm is the UK’s leading trade association for independent flower growers, representing over 1,000 members nationwide. Committed to promoting sustainable, agroecological growing practices, it empowers members to thrive while supporting a financially and environmentally sustainable flower industry.