Bindi North America Showcases Expanded Family of Brands
May 1, 2025 | 4 min to read
At the National Restaurant Association Show in Chicago, Sammontana and Tre Marie made their U.S. trade debut under Bindi North America, which aims to expand its culinary offerings. Attendees could sample Tre Marie's butter croissants and Sammontana's gelato line, showcasing innovation and quality as the group steps into the North American market. CEO Alberto Paderi expressed pride in offering a comprehensive dessert portfolio, emphasizing the brands' commitment to excellence.
Sammontana and Tre Marie make Their U.S. Trade Debut in Chicago
Kearny, NJ — Bindi North America returns to the National Restaurant Association Show in Chicago with an expanded presence and a renewed focus on culinary innovation. For the first time, the renowned Italian dessert group showcases not only its iconic Bindi brand but also welcomes two new names to the table: Sammontana, Italy’s leading gelato producer, and Tre Marie, the historic Milanese brand known for its refined pastry products.
The event marks a strategic first step in introducing the brand portfolio to the American foodservice industry. Visitors to booth 2775 can enjoy a curated tasting experience that reflects the group’s evolving portfolio, including the new signature butter croissants by Tre Marie, Sammontana’s Cupola-format scoop gelato line, and the new creations from the 2025 collection of Bindi.
The expanded brand portfolio is the result of a landmark operation that led to the formation of Sammontana Italia, a new holding uniting some of the most relevant names in the industry, such as Bindi, Sammontana, Tre Marie, Forno d’Asolo, and Gelpat. With a shared commitment to quality, innovation, and artisanal tradition, the Group is now poised for significant growth. This ambition was further underscored by the acquisition of La Rocca Creative Cakes, a Canadian leader in premium in-store bakery, marking a strategic step in expanding the Group’s presence in North America.
“We are proud to bring the expanded Bindi North America family to this year’s NRA Show,” said Alberto Paderi, President & CEO of Bindi North America. “With the addition of Sammontana and Tre Marie we are now uniquely positioned to offer a comprehensive, world-class dessert and pastry portfolio for every corner of the hospitality industry. Whether it’s a plated fine dining dessert, a scoop of authentic Italian gelato, or a ready-to-serve retail cake, our goal is to deliver excellence and quality in the marketplace.”
Sammontana’s presence at the show offers a first look at its Food Service-focused gelato line in the U.S., emphasizing the brand’s signature creaminess and artisanal spirit. A staple of Italian summer since 1946, the brand’s Cupola gelato line (pre-garnished) provides operators and distributors with a preview of what’s to come as Sammontana gradually establishes its footprint in North America.
Meanwhile, Tre Marie makes its U.S. foodservice debut, bringing a taste of Milanese pastry culture to the NRA floor. With a legacy of elegance and authenticity, the brand presents a curated selection of viennoiserie that offers visitors a glimpse into its evolving identity, one inspired by the Italian breakfast ritual.
For more information, visit www.bindiusa.com, follow us on LinkedIn @bindi-usa, Instagram @bindi_usa, and Facebook @bindidessertusa or visit us at booth 2775.
About Bindi North America
Bindi North America is a leading provider of premium frozen desserts and pastries for the foodservice and retail sectors. With over 30 years of experience in the U.S. market and a reputation for excellence rooted in Italy, Bindi offers a wide range of products, from traditional cakes and gelato to innovative single-serve solutions, crafted to meet the evolving needs of hospitality professionals. Headquartered in New Jersey, Bindi North America is the exclusive importer of brands including Forno d’Asolo and Gelpat. Together, these brands represent a comprehensive and evolving portfolio dedicated to delivering quality, creativity, and consistency across the North American food landscape.
About Sammontana
Founded in 1946 in Empoli, Tuscany, Sammontana is Italy’s leading producer of artisanal-style industrial gelato. A symbol of Italian summer for generations, Sammontana combines traditional craftsmanship with innovation, offering high-quality frozen desserts made in Italy and enjoyed around the world. Known for its creamy textures, bold flavors, and the iconic smile logo designed by Milton Glaser, the brand represents joy, authenticity, and Italian excellence. In 2025, Sammontana begins its journey into the U.S. market, bringing its heritage and hospitality to a new audience.
About Tre Marie
Tre Marie is a historic Milanese brand with deep roots in Italy’s pastry tradition. Founded in the late 19th century, the brand is celebrated for its artisanal heritage and elegant product craftsmanship. Today, Tre Marie is synonymous with Italian breakfast culture, offering a refined range of croissants and sweet pastries designed for both everyday indulgence and elevated foodservice. With a legacy of quality and care, Tre Marie continues to blend tradition with innovation, bringing the warmth of an authentic Italian pastry counter to every table it reaches.