LOS ALAMITOS, CA – Frieda’s Specialty Produce takes another step to further its mission “to change the way America eats fruits & vegetables” with a new campaign, “Eat One Fruit a Day That Scares You.”
Frieda’s new consumer campaign aims to challenge consumers to put specialty fruits like Dragon Fruit, Kiwanos®, or Mangosteens in their grocery shopping carts and on plates in their favorite restaurants, and to share their stories about fearing no fruit on social media.
Consumers can easily join in the conversation, get tips from other consumers, and share their own adventures by using hashtag #FearNoFruit on Twitter, Facebook, and Instagram.
“We want to encourage people to explore the produce department for something new and exciting, and take a chance with an item on the menu you haven’t tasted before,” said Karen Caplan, president and CEO of Frieda’s. “After all, what better way to eat more fruits and vegetables than to keep trying new things? The next new fruit you try might just end up being your new favorite!”
Frieda’s encourages interested retailers, wholesalers, and foodservice distributors to join in the mission to change the way America eats fruits and vegetables by providing consumers with unique produce. Contact Frieda’s for key merchandising recommendations, promotional ideas, a product list, and marketing tools all designed to support the “Eat One Fruit a Day That Scares You” campaign. Also available from Frieda’s are extensive product information, high resolution images, and a recipe database to assist with any marketing needs.
For more information, visit http://www.friedas.com/fearnofruit
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s new programs for 2014 include Power of Purple, with a focus on the nutritional value of purple, and Frieda’s Flavor Essentials, which highlights and promotes specialty ingredients for everyday cooking. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.
Source: Frieda’s Inc.
