How Target & Partners Make Seafood Sourcing More Sustainable

When Nic Berkeland took over as Target’s senior seafood buyer a few years ago, he faced a major challenge. Nic and partner Gry Engen, senior buyer, owned brands, were tasked with leading a team that would make Target’s entire fresh and frozen seafood assortment sustainably sourced—a rare move in the retail industry at the time—and the clock was ticking.

Back in 2011, Target set a goal to have our entire fresh and frozen seafood assortment sustainable, traceable, or in a time-bound improvement process by the end of fiscal year 2015. Since then, Nic, Gry and their teams worked closely with environmental partner FishWise, trusted vendors and other stakeholders, to develop a comprehensive sustainable seafood program with strict guidelines that every fresh or frozen seafood product we sell must meet.

Today, we’re proud to say we’ve made it 97 percent of the way to our goal, and that we’ve already achieved it for 100 percent of our owned-brand seafood products. And we’re still pushing ahead to achieve full compliance across the remaining products later this year.

To read the rest of the story, please go to: Target